SherrillTree Gets Growing with Generation Equity Investors (GEI)
CEO Tobe Sherrill Remains Primary SherrillTree Stockholder

Greensboro, NC – SherrillTree is proud to announce an investment by Generation Equity Investors (GEI). Still running the show, Tobe Sherrill, CEO, says this chapter in the book of SherrillTree is little different from the evolution of the business past. From its humble beginnings as an independent firm in lawn and garden hardware since 1960, to a retailer of tree care machinery in the 80s and 90s, to the world’s largest supplier of arborist gear in alliance with Vermeer Manufacturing, SherrillTree has deep roots in an industry that has nowhere to grow but up.
“This is an exciting time for our company. GEI brings a tremendous amount of experience that will help grow the company while allowing me to focus on what I do best and enjoy the most – helping to discover and improve products for the arboriculture industry. I very much look forward to being a part of every stage of SherrillTree’s future successes,” says Sherrill.
“We are excited to be a part of the Sherrill team,” says Gary Furst of GEI. “Sherrill is the leading catalog and wholesale supplier for the arborist trade. The Company has demonstrated consistent top and bottom line growth under the capable leadership of Tobe Sherrill and SherrillTree’s President, Alma Hill through product innovation, incredible service and unique programs that support its customers and its industry. We are energized to help realize the company’s potential over the coming years.”

About SherrillTree, Inc.
Based in Greensboro, North Carolina, SherrillTree supplies tree gear to tree people. The company is comprised of experts who work with experts: Certified arborists, qualified tree climbing trainers, manufacturers and business partners. SherrillTree is the resource for best practices in tree care, including effective tree selection, fertilization, pruning and cabling. Additionally, SherrillTree is the main resource for quality equipment in the arborist industry and uses its catalog and web site to get the word out about the advantages of an organic approach to tree health. The company is committed to innovations, education and safety. Furthermore, SherrillTree encourages outdoor enthusiasts to experience recreational tree climbing, by making available videos and access to equipment and qualified trainers through its web site. For more information, visit www.sherrilltree.com.

About Generation Equity Investors (GEI)
Generation Equity Investors (www.generation-equity.com) is a private equity investment firm based in Boston and New York providing capital and management assistance to established small businesses. GEI seeks to partner with experienced management teams in growth financings, buyouts, and recapitalizations and will take an active advisory role to help build more valuable businesses. For more information, visit www.generation-equity.com